An Exclusive Collaboration with Bill Nighy
An enduring partnership, decades in the making.
John Smedley x Bill Nighy - a capsule collection designed in partnership with someone who has been quietly loyal to the brand since the age of 17.
For over five decades, Nighy has turned to John Smedley knitwear as a foundational part of his wardrobe. Now, in a first-of-its-kind creative collaboration, he brings his enthusiasm and eye for detail to a collection that reinterprets signature silhouettes with a tailored nuance.
Bestselling collaboration to date
Shortlisted for Walepole British Luxury Brand of Year Award
MR PORTER Exclusive Launch
Media Reach 99M+, £350k MIV
VIP placements: Jay Lycurgo, Tom Hiddleston, Maggie Gyllenhaal, Calvin Demba and Arian Nik
360 degree campaign activated across all digital and retail channels
