Overview A multi-event brand activation held at West London’s newest members’ club, The Lighthouse Social, celebrating British craftsmanship, community, and fine dining in partnership with Candid Club and John Smedley.

The Strategy & Activation

• Intimate Dinner & Supper Club: Kickstarted the residency with an exclusive dinner created by guest chef Jacob White, celebrating British produce and craftsmanship. The host team wore classic John Smedley styles—the Belden T-shirt and Lylla jumper—seamlessly blending the brand into the event’s aesthetic.

• Residency Party: Transformed the fourth floor of The Lighthouse Social into an energetic community party featuring DJ Hugo Puddle.

• Perks & Conversion: Offered exclusive early access to John Smedley’s new collections along with an insider discount code for club members.

The Outcome Built authentic brand awareness and engagement by bridging fashion, culinary arts, and West London’s creative community, laying the groundwork for an ongoing partnership.